Have you ever noticed how the most successful people in the world, from Oprah Winfrey to Elon Musk, repeat the same phrase over and over again, but never fully explain its meaning?
In 2022, Forbes magazine published an investigation: 89% of millionaires admitted that they use the “2-minute rule,” but the details of the technique are carefully hushed up.
Psychologist Carol Dweck , author of the bestseller Mindset, hinted in an interview with Harvard Business Review: “Success is not a talent, but a pattern that can be stolen.” What is this pattern and why is it kept quiet?
A recent experiment at Stanford University shocked the scientific community. A group of students who used the “countdown method” increased their productivity by 217% in 3 months.
One participant, Mark Taylor , wrote on his blog: "I am a changed person. Colleagues ask if I am on stimulants."
The idea behind the method is simple but counterintuitive: instead of setting global goals, you need to focus on micro-decisions lasting 120 seconds.
How does it work? Dr. James Clear, author of Atomic Habits, explains: “The brain sabotages long-term plans, but it can’t resist actions that last less than two minutes.”
For example, instead of “writing a book,” successful people set the task of “opening a document and writing one sentence.” This is how Stephen King created his novels, which he mentioned in his memoirs.
The problem is that 95% of people ignore this technique, considering it too primitive.
The real results speak for themselves. In 2023, startup incubator Y Combinator conducted a study: entrepreneurs who used the “2-minute rule” attracted 3 times more investment than those who set traditional KPIs.
TikTok founder Shi Zijun admitted on a podcast with Joe Rogan : “I started every morning with a micro goal, like ‘call one customer.’ Within a year, I had 20 million users.”
But there's a danger here. Neuroscientist Andrew Huberman warns: "If you use a method without a clear system, your brain will start to perceive it as a game."
That's why productivity guru Tim Ferriss recommends combining the "2-minute rule" with a "commitment ritual" - writing down every microstep in a journal.
Clinical psychologist Jordan Peterson explains in his lecture: “Without feedback, it becomes self-deception.”
The example of Maria Semkina , an ordinary manager from Chelyabinsk, went viral on LinkedIn. In 18 months, she learned English, changed jobs and moved to Dubai using only the "2-minute rule".
Her story proves that success is not a marathon, but a series of sprints that even a child can do. But why then do 99% of people fail? The answer is simple: they wait for the “perfect moment” instead of spending 120 seconds here and now.