It is a common belief that you should look your interlocutor in the eye during any conversation.
After all, eye contact indicates sincerity, trust and a willingness to listen.
In addition, looking into the eyes helps to demonstrate self-confidence to your counterpart.
But there are times when it is more beneficial to look away.
What does such an act indicate? Of course, it indicates shyness and indecision.
Therefore, you should look away when you ask your interlocutor for something.
Show your friend that you are uncomfortable, that you are experiencing psychological discomfort.
In this case, the other person will most likely help you.
But don't forget that the psychological trick can be used on you too. So think a thousand times before lending money to a "shy" friend.
In all other cases (friendly conversation, conversation with a boss, conversation with a subordinate, etc.) it is advisable to look your interlocutor straight in the eyes.
This way you demonstrate your determination, confidence, respect, and readiness to act.