Today's toilet paper, as many have probably noticed, is far from the same gray, dull thing it used to be.
It is full of bright colors and even has aromas, such as fruity ones.
Why are they needed at all? It turns out that initially they tried to hide the flaws in this very paper using the smell.
The thing is that the classic grey roll has a specific smell – like waste paper. You can smell it a mile away.
That's why they once came up with the idea of eliminating this smell by aromatizing the paper.
And suddenly it turned out that the idea was brilliant, the market exploded and instantly elevated the new product to the rank of “luxury”.
However, the pleasant texture and softness seem to indicate that not everything is so clear with the “conceals”.
Alas, but no. Such pleasantries are the results of technological processing of waste paper raw materials.
In other words, multi-layer paper is no worse than scented paper.
But what is at the peak of fashion here, supported by marketers, is already becoming history in the West.
There they smile and remember the times when stores sold colored toilet paper with a scent.
