Clever marketers have come up with a ton of ways to quickly get supermarket shoppers to shell out money even when they weren't planning on buying anything.
Below we will describe five of the most typical methods that even Ostap Bender would envy.
They play on your appetite. So let us repeat the truism once again – don’t go shopping hungry.
Otherwise, tormented by hunger, you will “attack” everything you see, and you will be offered to see a lot and, as a result, you will buy something you did not want.
But even if you are not hungry, stores will try to whet your appetite, for example, with the smell of freshly baked goods.
They can also tempt you with specially created lighting, when the products on display look festively bright and attractive.
The fourth trick is tastings. Having tasted the goodies for free, you will want to buy them and at the same time thank the store for the tasting.
Let's put it this way: if this sausage hadn't been at the tasting, you wouldn't have remembered it. But now it appears on your receipt.
The fifth trick is colors. Even passersby are attracted by the warm colors of the walls and the entrance of the store, creating an impression of home comfort.
You want to go in and stay. But the shades inside are already cold – they encourage you not just to wander around the hall, but to make a purchase.
Previously, we told you how to distinguish real discounts from fake ones in a store .
