They say that marketers are eager to take advantage of human weaknesses and that this is what supposedly prompts people to make rash purchases.
But what about the shopaholics, about whom they talk, write, film entire programs, and then broadcast them on television?
But before you start blaming marketers over and over again, you need to sort yourself out.
Experts have revealed what makes people buy unnecessary things.
The phenomenon of shopaholism
1. The problem originates in childhood and adolescence, and its main cause is experienced poverty.
It is no secret that the generation that lived through the hard times of the 90s will long remember empty shelves, meager rations, the need to wear shoes and clothes from elders, and other constraints in everyday life.
Therefore, when faced with wealth, these people try not to deny themselves their desires.
2. But the 90s are over, but shopaholics remain. There is an opinion that emotional emptiness also strongly pushes people to rash purchases.
And this is no longer about a shortage of food or clothing. Such people have no interests, no specific type of activity, or they lack communication. There are many reasons.
In this case, the joy of the purchase passes, and then the desire to buy something else appears.
3. Education by personal example.
If parents have taught their child that they constantly bought something for him, that they spent all their energy and money on him, then we are talking about a habit developed over time.
4. People who are susceptible to suggestion are no more cautious in this regard. They are real and rabid fans of promotions, advertising offers, sweepstakes and other tricks.
5. And lastly, your social circle. Take a closer look at your friends or relatives. It is possible that all they do is brag about their new purchases or discuss fashion collections.
Only by eliminating the cause, the root of the problem, can one expect to eliminate the problem itself.
Earlier we talked about what kind of people it is pleasant to communicate with.
