For example, when one troubled American prison painted its walls pink, the number of fights and violence among prisoners dropped by almost half. And, of course, everyone knows how a red rag affects a bull.
Marketers pay great attention to the psychology of color when testing different color options for products, packaging, dishes, and website design, since sales depend on this.
In the interior, color also plays an important role. But here, first of all, attention is paid to the combination of shades to create a beautiful picture. However, it is worth paying attention to the impact of a particular color on the human psyche.
What you need to know about color before using it in your interior
Red looks impressive, is associated with luxury and passion. It is a great option for an accent. Excess of red excites the nervous system, keeps a person in constant tension, which often develops into irritability.
Black looks impressive and prestigious, but you also need to be careful with it. Not everyone can feel comfortable in a house where black color prevails, no matter how beautiful it looks in photographs. Many people like it, but it creates a depressing impression in the interior.
Blue is one of the calmest colors, but it should be used with caution in the interior. Marketers often choose blue for website design, because according to research, most people like this color and it calms them down. But in the interior it can have a depressing effect.
You shouldn't use blue in the dining room and kitchen, as it dulls your appetite. The fact is that blue berries in nature are usually poisonous. Therefore, our brain perceives this color as "inedible". Sometimes you can find recommendations that people on a diet need to buy a blue plate to reduce their appetite. But it is difficult to find such a plate, because dishes are rarely painted blue.
Neutral colors (white, gray, cream) and natural colors – wood color, green, blue, azure – have a calming effect.
It should be remembered that the influence of color on a person is a complex and controversial issue. Here you need to focus on your preferences.
There are people who feel great in a room with burgundy wallpaper, while for others even graphite color seems oppressive.
