How to Criticize Properly: Use the Sandwich Technique – No One Will Be Offended
Because most people are extremely sensitive, any criticism can cause serious damage to their self-esteem.
If you absolutely cannot avoid criticism, remember that it must be constructive and not have a negative connotation.
First, if someone has made a mistake, do not scold them publicly – be tactful and delicate.
Secondly, try using the so-called sandwich technique. It consists of a special construction of a critical review: praise, criticism, praise.
To make this clearer, let's give an example.
"The report you submitted looks impressive. Good work, but upon quick inspection it seemed to me that there were a few errors. While I could be wrong, it's worth double-checking. By the way, I forgot to mention: the last social media post you made about our company got a huge reach - that's just great."
The purpose of criticism is to make your opponent admit his mistakes so that you don't have to point them out.
Finally, be sure to encourage your interlocutor by convincing him that there is no need to worry - he will certainly master the necessary skill and subsequently such problems will no longer arise.
Earlier we talked about how to properly communicate with a person who doesn’t like you.
