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Came for bread, but bought "half the store": 10 techniques that marketers use to make people buy more goods in the store
06.03.2024 02:20
Every person has encountered a situation when he goes into a store for a few items and leaves with full baskets.
Has anyone thought about why this happens? It's not by chance that marketers get good salaries. So it's worth remembering a few tricks that make customers buy more.
Correct placement of goods
Marketers carefully plan the placement of products in the store. They place high-margin products at eye level and near products that are often purchased together. This encourages shoppers to add additional items to their cart.
Promotions: “Buy one, get one at a discount”
These promotions motivate customers to make additional purchases. Marketers offer deals like "Buy two, get a third free" or "Buy one, get a second at a discount" which encourages customers to buy more items to get the benefit.
Product lighting
Using special lighting or highlighting products with special displays draws shoppers' attention to specific products, increasing the likelihood that customers will add them to their shopping cart.
Creating unique offers
Marketers develop exclusive offers for their customers that are not available in other stores. This could be a limited series of products or special bonuses for purchasing a certain amount.
Use of fragrances
Research shows that certain scents can stimulate purchasing behavior. Marketers use scents such as freshly baked goods or freshly cut grass to create a cozy atmosphere and stimulate customers' appetite for purchases.
Conducting tastings
Offering customers the opportunity to try products before buying increases the likelihood that they will purchase them. Stores often organize tastings or offer free samples to attract attention and convince customers of the quality of the product.
Special zones
Marketers use techniques such as placing merchandise near checkout counters or creating "last minute" merchandise areas to encourage impulse purchases before leaving the store.
Application of psychological techniques
Marketers study consumer psychology and use various techniques, such as making a product limited in availability or creating a sense of urgency, to encourage purchases.
Personalized recommendations
Stores use customer purchase data to offer them personalized recommendations for additional products that may interest them.
Creating a comfortable atmosphere
Creating a pleasant atmosphere in the store, such as comfortable music, cleanliness and order, makes the customers' stay in the store more enjoyable, which helps to increase sales.
Previously we talked about how to resist manipulation .
