Three criteria needed to create a clothing brand
The clothing business is relevant from year to year. Each person buys clothes for themselves, which means that profit in this area will be regular from season to season. The question is how to start creating what you want to wear, and how to promote your taste to people, clothing designer Artur Grigorovich spoke about this and much more.
The ladder of success in creating a clothing line begins with sewing skills, modeling, taste in style and design. Today, wherever you look, everyone creates clothing brands, but only a few become recognizable.
Sewing clothes at home or with a girlfriend on a languid evening can hardly be considered a brand.
A clothing brand is a meticulous, labor-intensive and long-term work that must be achieved after tons of experience and kilometers of mistakes.
A person who understands why he is doing it will be able to nurture a unique style and taste of shows for many years. Working for the flow and mass is not about a clothing brand.
Limited edition and capsule items - that's what we call a brand.
It is worth stocking up on an incredible desire to create and work, to love your business and to give preference to the client, and not to your “I see it this way - it will be this way” - this is what you need for your brand.
