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Be careful not to get caught. How sly stores force you to buy goods you don’t need
19.12.2024 07:33
Many savvy stores rely on their customers' impulse purchases.
In other words, they do everything to ensure that people spend money as willingly and as much as possible, even on goods that they do not need.
One of the most popular tricks is the price tag "99". Even when it is 1 kopeck cheaper, citizens subconsciously perceive the price as lower than usual and, accordingly, buy the product.
Below are a few more common tricks used by stores to encourage even those who just came to look and check out the prices to shop.
Accommodation
Often the most popular products are located in the back of the store.
They do this on purpose: you will be forced to walk across the entire sales floor to get to him.
While you're walking, the merchants hope you'll pick up something else from the shelves, even if you don't really need it.
Bait words, promotions, discounts
Surely, at least once in stores you have come across phrases such as “limited offer”, “promotion”, “only today”, “sale”, etc.
They force you to hurry up and take a certain product.
But chances are the discount is small, and "limited offer" doesn't mean the item will disappear tomorrow.
Words like these create an impression of scarcity and, accordingly, make you want to quickly buy even what you don’t need.
The calculation here is simple: sellers hope that your consumer instinct will kick in – not needed today, but useful tomorrow.
Smells and music
Often, pleasant melodies have a relaxing effect on the buyer, making him want not only to walk around the store, but also to buy something.
Music that creates the appropriate mood is played for the holidays. With the New Year approaching, melodies are increasingly being selected to match the holiday.
And the festive mood is the best incentive to buy something for the soul or as a gift.
The same situation is with smells. Especially with fresh baked goods – the aromas are such that it is difficult to resist buying a fresh product.
Like music, a pleasant smell creates a good mood and a desire to make a purchase.
Well, if you are hungry, the smells in the confectionery and culinary departments will definitely play a role in your purchasing decision.
Small items at the checkout
You've probably seen a lot of small items next to the cash register. This is done on purpose.
While you are standing in line, the very products that catch your eye are chocolates, chewing gum, candies, etc.
Many people, while waiting for their turn, also buy extra things at the checkout. They cannot resist the temptation.
And if you have children with you, you may be asked more than once to take a candy bar or candy from the checkout.
Stock
It's not just about sales. For example, in a store you looked at the price of a product you liked, estimated your budget.
You thought that maybe you'd buy it next time. But suddenly a consultant comes up and says that the store is running a promotion: for every purchase of two items, the third one is free.
And now you’re wondering: maybe you shouldn’t put off the purchase and buy it today to get an additional product “for free”?
But here's the thing: if you buy two items, you'll still spend significantly more than if you bought one.
Discount
If a customer has a discount card, this is a guarantee for the store that he will return again.
In addition, such a card allows you to track your purchases and preferences.
Knowing your shopping habits, sellers can manipulate you, pushing you to make large purchases.
You are also encouraged to make active purchases by receiving “exclusive” offers and messages about promotions and sales.
