Why Oranges Are Sold in Red Nets: An Unexpected Explanation - All Shoppers Should Know This
Oranges are usually sold in red nets.
Have you ever wondered why citrus fruits are usually placed in mesh packaging of this particular color?
Know this: this is not an accident.
It turns out that using red grids is a very interesting marketing ploy.
The fact is that thanks to the bright mesh bags, the appearance of the fruit is perceived differently by buyers.
What illusion is created by the red grids?
The richly colored packaging helps to “correct” even unripe and greenish oranges.
The human brain works in such a way that colors sometimes "merge". This is how perception is simplified.
The red mesh makes it seem like the color of the citrus fruits is very rich.
The oranges appear bright orange.
As a result, the buyer may have a desire to buy fruits.
But once you remove the packaging, it becomes clear that the skin of the fruit is not so bright.
The "greenishness" immediately catches the eye. The oranges turn out to be sour and not very juicy.
