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Why All Supermarkets Have Rattling Trolleys: A Clever Way to Make You Buy More
29.11.2024 09:19
Agree, this is a typical situation: you came to the store for bread and milk, and left with two bags of groceries filled with chocolate bars, chips, sausage and other goods that you did not plan to buy.
The whole point is that you have become another victim of marketing.
Let's talk about the tricks that marketers use to make us fill our shopping carts with whatever we can get our hands on.
Rattling carts
There's a reason why noisy grocery carts with wobbly wheels are a staple in supermarkets.
It is unlikely that you will be able to get much speed with such a cart - as a result, you will slowly stroll along the shopping rows and look at the goods presented on the shelves.
Even if you didn't plan it, you'll still end up with several packs of spaghetti, cheese, and yogurt in your cart.
Selling shelf
An eye-level shelf can encourage you to buy products at a bad price, as this is usually where either products that don't sell well due to their high price or products that are initially expensive are placed.
Shoppers are too lazy to bend down and look at what is on the lower shelves, and it is difficult to reach the upper shelves, so they choose what is at eye level.
The Long Road to Bread
Bread is one of the most popular products that does not need additional advertising. But if bakery products were located at the entrance to the store, this could lead to a decrease in sales of other products.
For this reason, shelves with buns and loaves are usually located in the back of the store. While customers are getting there, they are also buying related products such as canned goods, pates, sausages and much more.
For reference
Marketing is an organizational function and a set of processes for creating, promoting, and delivering a product or service to customers and managing relationships with them for the benefit of the organization.
