How to choose the right path in business

Often we see a picture where people try hard to achieve something and all their actions turn out to be in vain and without results.

The problem with this situation is that very often people consider themselves responsible for their own failures.

As a rule, at such moments people think that there is no result, which means the problem is in them: they are not able to solve certain problems, they are stupid and simply unlucky. But the catch is that they choose the wrong path to solve problems.

And, it must be said, this is not a philosophical call to find your way in life. The most important thing is that people should occupy their specific niche.

How to run your business and make money

It is worth noting that in each field of activity there are certain restrictions. And if a person chooses his direction in business, he, accordingly, chooses the rules of the game. Here is an example: a person is engaged in selling flowers, but the difficulty is that he has a very small markup and at the same time a lot of competition, and there is no way to deliver goods to other regions.

Or another example: a person is engaged in the sale of various dietary supplements. Miracle products - 100% result. But no one is interested in this product. So what is the problem? And who is to blame for this? The entrepreneurs themselves who chose this direction are to blame.

Think about it now and tell me: is it better to earn quickly but little in business? Or to work long and hard but earn a lot? Each of you will be able to choose one of these options. But hardly anyone will answer that it is better to work little and get your profit quickly.

Here's another question: is it better to make money on something you like, or on something that sells well? It's better, of course, to make money quickly on something you still like. And this is the best option: more, faster, and with pleasure.

Surprisingly, this option really works. There are a lot of people who work without extra effort and without extra stress, do their own thing and get a quick and decent profit.

Now let's talk about how to choose the right direction in business for yourself and what main criteria you should pay attention to when choosing.

When choosing your field of activity in business, you may have a choice between two paths: the easy one and the difficult one.

The easy way

So, let's talk about the easy way. The crowd is eager to get some product that has been on the market for a long time. It could be a modern iPhone or even an iPad, or maybe even... cattle, which are also in demand today. One thing is clear: if you choose this niche, you will receive a flurry of calls and offers for cooperation.

The point is that there is already a demand for these products and you don't have to make any special efforts. People are eager to get them.

This easy path is chosen by those people who do not need to somehow re-create demand for their goods. Demand already creates supply.

The difficult path

But there is a more difficult way to choose your niche. There is a joke: two cowboys are drinking whiskey. Suddenly, someone gallops past and shoots a pistol into the air. One cowboy asks the other: Billy, who could that be? To which Billy replies: Harry, it was the elusive Joe. And why is he elusive? Because absolutely no one needs him.

So here we are, choosing the second path, more difficult, we agree that the business will be such as has never been anywhere before. Question: why not, and has no one yet thought of creating such a business?

Sure, it's nice to think that you're more inventive and resourceful than everyone else. But maybe no one cares about that and it's completely unnecessary?

But this does not mean that you should close and forget about this topic. No. This means that it will be much more difficult to promote your new and unknown business.

That is why it is worth choosing those business areas that are already more or less promoted on the market and have their own specific demand. And now it is worth stopping at what business areas there may be.

Before you start your own business, think about what you could do. And, having made a certain list of directions, you will choose those that can be safely attributed to visible ones.

Visible directions

Visible areas of business include the sale and marketing of those goods and services that have long been familiar to us in our lives. Look around. Ordinary chairs, clothes, electrical appliances, furniture, lamps, books – these are the goods that are mainly sold on the market.

They are at the very top of our list. They are the ones that a large number of beginning businessmen prefer to choose. But, unfortunately, few of them realize that there are other business directions in the world that are not quite noticeable at first glance.

Invisible directions

Invisible directions are those that are involved in the production of visible ones. These can be goods of a relatively narrow focus: various freons, refrigerants, equipment components, chemical reagents and many others. In a word, these are goods that we will not encounter in everyday life.

How can a person learn about these products, which are not visible at first glance? As a rule, this happens due to a lucky coincidence: someone has relatives working in the production of such products, someone has studied their characteristics for many years and has certain knowledge in this area.

For example, after reading this article, you can now confidently choose this invisible niche for yourself. Although it is possible that you have had thoughts that such products, if they exist on the market, have long since managed to win their buyer. And there is no place for a new person in such a business.

This stereotype sometimes prevents many people from starting their own business.
To destroy this misconception, check in the search engine how large the number of requests for these products is. To do this, simply run the Wordstat program, which keeps statistics of requests through the Yandex search engine.

For example, if you enter the word "freon", you will be able to see the number of requests with this word, and it can be measured in thousands or even hundreds of thousands. If you enter the phrase "buy freon", you will be able to see the real number of people who once wanted to buy this product.

How can you find these invisible business areas if you can't see them right away? We want to say right away that you can find them anywhere. The main thing is to search consciously. Just try to make a list of industries that interest you.

Look through the magazines and highlight for yourself those words that could act as that invisible niche. And only then collect the necessary information about them.

It is worth talking to those who are already working in this direction. And then the experience of other people can help you make the once invisible very visible.

And the work you do to find the information you need about these products will be a difficult obstacle for many who are simply afraid of these complexities.

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• business
• board
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• 1 July 2024

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